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Yasmine Jobrani

Creative Director

Third Culture Collective would not exist without determined talented leadership.

 

That is Yasmine, Yang to her Co-Creative Director’s Yin. She also happens to be a travel-loving Moroccan girl, born and raised in Italy, who moved to London and discovered a passion for Advertising and Public Relations along the way. 

Dynamic and always in motion, Yasmine captures magic moments with her cameras. Through photography and moving image, Yasmine is always observing people, striving to capture the stories that shine beneath surfaces.  

This quest for the un-obvious informs all of her creative work, from strategy development to creative making. It is no accident that she has won some pretty cool awards along the way.  

Her genuine interest in others’ experiences-- what they bring to the table-- makes her a great team player and a natural leader.  

Our Third Culture Collective Creative Director is ready to rock the industry with her message that the world needs to be invited in.  

STA Travel

/ Ideation / Strategy / Creative Direction / Social Media / SEO

For my YCN Student Award entry in 2020, I worked with a team on the STA Travel brief. As the project's Creative Director, I was responsible for ideation, research, strategy, social media and SEO.

Our aim was to bring STA’s brand and ethos to life through a campaign that engages students and Gen Z. By redesigning and optimising the brand's official website, we proposed, amongst other, a more dynamic and personalised booking system.  

 

Our team  won a YCN Student Commendation Award for this submission. 

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The Artisan Drinks Company

/ Ideation / Social Media / Visual Design / Video Script /

For my 2021 YCN Student Award entry, I worked solo on the Artisan Drinks brief. To drive online sales of Artisan Drink, I created a disruptive campaign, reminding the target audience that finding the perfect match for one's liquor might be as fun, or as frustrating, as finding one's match.  

The campaign revolves around the launch of an app and a video, supported by a multichannel social media campaign. 

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Spotify

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I Am Greta

The Secret Life of Pets 2

/ Ideation / Strategy / Design /

As part of my final year module 'The Agency', this exciting brief required asked for a  campaign to promote the movies “I am Greta” and “ Pets 2 “ movies. To reach the broad audience, my team and I decided to come up with a series of stunts that would increase  PR coverage. In addition, we focused out strategy on influencer marketing. 

 

My tasks included the ideation of the concepts, the strategy, and the design of the visual elements, including the pitch deck.  

Meet  the  collective!

Wiktoria

Strategy

Zak

Strategy

Brittney

Creative

Vlad

Creative

Julia

Creative

Adriana

Design

Maks

Design

Helder

Design

Yasmine

Creative

Gabi

Creative

Adriana

Strategy

Radu

Creative

Nita

Creative

Vanessa

Creative

Veronica

Design

Destiny

Strategy

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PROJECTS