Third Culture Collective would not exist without determined, talented leadership.
That’s Wiktoria, Yin to her Co-Creative Director’s Yang.
Expert in divining strategy with eagle-eyed analysis of briefs and market research, she takes all those bits and combines them together in new ways. Creative that gets results.
No stranger to the hard slog, Wiktoria’s worked in hospitality the entire time she has been in Uni, being excellent as a student and as a worker bee (food geek, this Polish girl knows all the best Italian restaurants in London).
A true multitasker.
You cannot juggle a lot of plates without being organised. Her methodical approach keeps projects (and teams) grounded.
That is not to say there is not a warm and cuddly side to Wiktoria. She loves animals and thinks sustainably. So, it is no surprise that much of her work touches on these topics.
Taking things forward for the better. That is where we see this Creative Director of Third Culture Collective going.
Edgard & Cooper
/ Ideation / Strategy / Social Media /
My freelance project for the Belgian pet food brand Edgard & Cooper. The brief's challenge was to drive brand awareness among cat owners in an engaging and meaningful way. I came up with Heroes with Taste, a campaign where each cat owner could turn their beloved cat into a superhero by simply feeding them Edgard & Cooper food. This project is also my submission for the YCN – You Can Now competition 2021.
/ Social Media / Research / UX & UI Design /
This brief from the University of West London challenged us to produce a campaign that would encourage students to walk and cycle to and from the university campus. My team decided to create a light-hearted campaign, #WALK2UNI, that highlighted the ‘bad sides’ of public transport. The industry judges appreciated our concept for its unconventional approach.
/ Ideation / Project Management / Research /
To promote zero-waste, my team and I worked on a RecycleBox campaign powered by First Mile, a recycling company based in London. The concept of the box was simple, if you were not sure if something is recyclable or not, you could put it in the RecycleBox, and First Mile would sort it for you. The message behind our campaign was simple: To increase awareness of the box by collaborating with charities and donating a percentage of sales to their causes.