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Vlad Craciun

Copywriter

A brand does not exist without a story and Third Culture Collective would not exist without Vlad. Playful, creative, and curious, Vlad has a talent for telling stories. 

Currently located in Romania, Vlad is ready to take over the world with his pen and his keyboard through authentic and creative copy. 

When it comes to concept creation, Vlad produces the most creative concepts you can think of, especially when it comes to burgers and beer. Highly skilled, quick with a turn of phrase, any team is lucky to have him. 

And just in case you are wondering, some of his favourite things include Heineken, a good Romanian party, and gaming. In that order. 

STA Travel

/ Ideation / Strategy / Social Media /

The STA Travel brief was part of the 2020 YCN Competition. I decided to pursue this brief on my own as a personal challenge, to showcase my abilities in different areas of advertising and PR.

 

The brand’s request did not include any budgeting limits; it only mentioned that submissions must be as creative as possible. For this reason, I envisioned a campaign that would fulfil its desired role in a more futuristic and grandiose approach.

STA Travel_Page_01.png

Burger King

/ Ideation / Copywriting / Social Media /

This project was part of my final year at university and was inspired by one of the briefs at the D&AD New Blood Awards. Important disclaimer: this project had a two-week deadline and therefore didn’t require finished visuals; the idea was the important element. The brief asked for letting young people know about Burger King’s new menu that will soon be available at all of their locations worldwide. This should be achieved through impactful copy. I pursued this brief as a freelancer and I decided to create a campaign that perfectly suits BK’s tone of voice: enthusiastic, witty and confident.

 

My idea for a 30-second narrated video ad showcases the brand’s new values in a witty and confident way by picking up on some of the events that happened at the start of 2021, which gave the year a somewhat ‘surreal’ feeling.

Burger King Project - Portofolio Version

The Walking Beans

/ Ideation / Strategy / Copywriting /

This final-year brief tasked my team and I with crafting a campaign that would make UWL’s staff and students choose cycling or walking over public transport to get around Ealing, London.

 

The solution we came up with was to reward people for walking and cycling by offering them discounted or even free drinks from “The Walking Bean” coffee carts. We were all involved in the initial ideation process. Following this, my main duties included creating all the copy for the campaign, such as the slogan, press release, pitch emails, etc. I also came up with ideas regarding sponsorships with various places around Ealing that would boost the overall success of the campaign. 

 

Our idea was tied for the “Most Creative Overall Campaign” at UWL’s The Agency awards.

Meet  the  collective!

Wiktoria

Strategy

Zak

Strategy

Brittney

Creative

Vlad

Creative

Julia

Creative

Adriana

Design

Maks

Design

Helder

Design

Yasmine

Creative

Gabi

Creative

Adriana

Strategy

Radu

Creative

Nita

Creative

Vanessa

Creative

Veronica

Design

Destiny

Strategy

TheWalkingBeans_Page_01.png

This was the first brief of the Agency Module and it was a very hefty one with an eight week deadline. I wanted to approach this in a team so I formed a group with people I have successfully worked with in the past. I knew that we would have the required skillset to create an outstanding campaign. The brief tasked us with crafting a campaign that would make UWL’s staff and students choose cycling or walking over using public transport to get around Ealing. 

The solution we came up with was to reward people for walking and cycling by offering them discounted or even free drinks from “The Walking Beans” coffee carts. We were all involved with the ideation process but my main duties were to create all the copy throughout the campaign including: slogan, press release, pitch emails, etc. I also came up with ideas regarding sponsorships with various places around Ealing that would boost the overall success of the campaign. 

Our idea was tied for the “Most Creative Overall Campaign” which is the highest distinction achievable in-class for the Agency. 

PROJECTS