A breath of fresh air, a balanced energy.
Vera is the talent who restores the balance and inspires the team to seek depth when working on a concept.
By using her incredible design skills, our Third Culture Collective illustrator is able to tell our story and amplify our voice.
As punctual as she is peaceful, this Romanian creative is constantly looking for new ideas and ways of expression.
With her love for animals, yoga, and crystals, this beautiful soul will always be ready to remind the world about the importance of mindfulness.
The Walking Beans
/ Visual Design / Illustration /
For this brief, we worked with the University of West London to create a campaign that makes students avoid motorised transport and embrace the idea of walking and cycling more. The idea was to create a coffee cart placed throughout Ealing, offering students and staff the benefit of a free coffee by simply walking/cycling to and from University. My contribution to this project was to create both OOH and digital/programmatic ads, plus the illustrations for the coffee bean mascots.
I Am Greta
The Secret Life of Pets 2
/ Ideation / Strategy / Copywriting / Illustration / Visual Design /
Our creative approach for these two briefs was to concentrate on the big idea and the strategy. For the first brief, we had to develop and execute a publicity campaign for the UK’s theatrical release of Universal’s animated film, The Secret Life of Pets 2, which targeted a four-quadrant audience. The second brief was about environmental activist Greta Thunberg in the documentary I Am Greta. We developed a proposal that targeted a wide audience, showcasing that environmental issues are universal.
/ Ideation / Visual Design / Illustration /
For the Patch Plants brief, I created a nationwide awareness campaign that aimed to attract the attention of both new plant fans and more experienced ones already owning a couple of plants. My strategy was to showcase the positive impact on one’s physical and mental health when being surrounded by plants. I also added a bonus idea of an app that integrates Augmented Reality (AR) in the plant selection process.