• Vlad Craciun


You aren’t getting the engagement you were hoping for? Look no further. The Third Culture Collective presents you with some of the best tips on how to creatively use your social media to the best of your advantage.

Stay up to date

Might not sound like the most creative thing, right? Well, staying and keeping your social media updated certainly opens up to the most creative content possible. What does it mean? It means to not let your pages to run dry, keep your posts regular (daily, weekly but never monthly), if you want to be known as a fresh brand/business you need to be really involved on your social media.

Another aspect of being up to date is knowing what’s happening or trending right now in the world. For example, Ramadan has started a little while ago, show your support towards the people who celebrate this holiday by creating some posts related to it.

Know your Target Audience

Again, might not sound like the most creative thing but the most imaginative ideas come from being knowledgeable. For this to work, you need to know who your followers are, who your products or services are catered for the most, this way you will be able to create posts exactly to their liking.

Engage with your followers

Social media is providing us with some wonderful tools that help us stay in touch with our followers and even helps us have fun together. Take advantage of the features available!

  • Create polls to get insight on your customers.

  • Organize Q&As to answer all of their curiosities.

  • Share any pictures they have posted that included your brand; this is a great way to show your followers that you value them and it encourages them to engage with your social media again in the future.

  • Always stay in touch with them, even when the discussion is not necessarily favorable for your brand, you must not let any questions or complaints go answered otherwise you will damage your image.

Giveaways, the Holy Grail

It might not seem like it but giveaways are the best type content ideas that you can utilize on your social media, they can have extremely diverse topics, they can reward basically anything related to your brand and they create massive amounts of engagement.

In order to do a giveaway right you need to follow these steps:

  1. Present an enticing reward for taking part in it.

  2. In order to participate, your post must be shared on people’s own social media pages.

  3. Participants must also follow your page to be eligible for rewards.

  4. The topic of the giveaway can be almost anything as long as it still relates to your brand (you can ask people to share photos or videos of them using your product or service in a funny way or in an unexpected location).

  5. Always share the best entries even if they didn’t win the prize, this will make them want to participate in future giveaways as well.

Keep in Mind

Creativity on Social Media isn’t a one-time thing; you have to be consistent and to keep up with the trends. Remember, if you are knowledgeable about your target audience and the current online trends, you are on the path to success.

You can find the supporting articles here: Mentionlytics, Forbes, and Socialmediaweek.

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