A powerhouse of Third Culture Collective. Julia.
With her explosive energy, her amazing creativity, and her passion for excellence, Julia leads by example.
Constantly doing and making, coursework is not enough for our perpetual motion machine. Julia’s always taking on creative side projects to keep learning.
One of her biggest side jobs was being the School Representative for the London School of Film, Media, and Design in the University’s student voice system.
None of that is doable without ambition, a can-do spirit, and bags of creativity.
Thanks to that competitive spirit, Julia’s ready to explode on the industry scene. You might even be able to feel the ground moving from Poland, where she is currently based.
/ Ideation / Strategy / Branding / Visual Design / Copywriting /
This was the first campaign I worked on with my partner in crime, Zak. Whilst collaborating fully remotely on this project took getting used to, it quickly became an enriching experience.
‘Connect’ is a behavioural change campaign for the University of West London, promoting non-motorised transport among students, encouraging them to walk and cycle more. Our idea was based on the concept of an app, connecting not only places but also people at UWL and turning walking and cycling into a space adventure. The campaign was shortlisted at UWL’s The Agency awards for ‘Most Creative Campaign Overall’.
The Secret Life of Pets 2
I Am Greta
/ Ideation / Strategy / Visual Design / OOH / Social Media /
This brief tasked my team and I to create two self-containing campaigns to promote two movie launches, featuring a distinct tone of voice each and targeting a four-quadrant audience.
In the case of The Secret Life of Pets, an animated film for the whole family, we chose to showcase the fun-loving nature of the film by creating a family-friendly interactive competition. We proposed interactive brand activation stands in central places around the UK (e.g., Kings Cross in London), showing user-generated content as well as other promotional content that target audiences could interact with. For I Am Greta, we focused on repositioning Greta herself, showcasing her as the young and passionate girl she is. The campaign focused on being uplifting and conveying hope. As a promotional element, we introduced eco-graffiti to stay authentic yet cool. Both campaigns were shortlisted at UWL’s The Agency awards for ‘Best Use of Paid Media’.
/ Ideation / Copywriting / Visual Design /
This brief is my submission for the YCN – You Can Now competition 2021. I decided to work on Pact Coffee, due to my strong emotional connection with coffee as a coffee lover and ex-barista. The brief required creating artworks that encompass Pact's ethical mission and at-source farmer stories. At the same time, the brief asked for making the company’s Point of Sale (POS) exciting, attractive and disruptive.
I decided to create a concept inspired by endangered species. Through interacting with Pact Coffee, the target audience would be able to support a greater cause, helping endangered animals. My concept, ‘Pact Family’, allows everyone to discover their inner coffee animal. For each coffee’s country of origin, I created a custom animal and proposed possible implementations across different media.