Meet the collective!
Content creator for our Third Culture Collective, Destiny is a team player, ready to contribute to the team with her creative ideas and bubbly personality.
Destiny‘s passion for bringing Black British stories to life informed her Major Project and always informs her thinking on a variety of projects. Inclusion is the name of the game.
With a not-so-secret passion for performance, Destiny sings a song we can all join in to: difference is best embraced and celebrated.
/ Brand Identity / Visual Design / UX & UI Design /
In the YCN brief for the Patch Plants brand, I decided to team up and join a group of creatives fellows. The task was to create a nationwide awareness campaign to attract the attention of plant fans and to communicate that shopping for plants can be an easy ride; and that plants don’t need to be hard to handle. Our campaign, which features an AR app, brings plants to life in people’s homes and is accompanied by multimedia promotion.
I Am Greta
The Secret Life of Pets 2
/ Ideation / Social Media /
This double-brief featured very different messages that challenged my team and I to identify a suitable strategic approach and match corresponding media channels. For each brief, I was responsible for researching potential influencers on different social media platforms. I also contributed to the idea of informative apps.
Walk With Me
/ Ideation / Strategy / UX & UI Design /
This project was the first brief I decided to work on as a freelancer. I faced some challenges, as it was the early stages of the global pandemic. As a freelancer, I put my creative hat on and ensured to deliver on all aspects that the project required. Thanks to this project, I further developed skills in project management and learnt some personal attributes about myself as a freelancer.